Instagram Hashtags in 2018
In 2018, Keeping Your Instagram Hashtags Relevant is More Important Than Ever.
Instagram recently rolled out the ability to follow hashtags which means that instead of a user having to search for an Instagram hashtag and scroll through an endless feed to (hopefully) land on your content, your #posts could now show up automatically in the feeds of potential new followers.
While Instagram’s algorithm has always favoured the use of specific and relevant hashtags, this new feature makes using hashtags that make sense an even bigger deal.
That’s because users now have the power to mark your hashtagged content as something they don’t want to see.
Once a user is following a specific hashtag and suggested posts begin to show up in their feed, they’ll have the ability to select a new “Don’t Show for This Hashtag” option to mark the content not interesting or not relevant.
Do’s and Don’ts of hashtags
You can no longer just copy and paste the exact same list of Instagram hashtags into every single post and call it a day. For more information please get in touch with us.
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